📕 Free playbook · the first steps from the program, in 11 practical pages
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The playbook behind downloads

The SaaS Starter Playbook: from zero to your first paying users

Understand how SaaS money works, find a problem people already pay to solve, build a simple V1 with AI tools and run your first payment test. Free, straight to your inbox 👇

SaaS Starter Playbook by SaaS Navigator
By Eugene Fomin·10+ profitable SaaS products·$10M+ made through SaaS
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Marco, early reader
★★★★★
"I shipped three products nobody paid for. This showed me why in one evening: I kept solving complaints, not budgeted pain. Rebuilt around a real one, first two paying users in 19 days."
Marco T. · reader, first paying users in 19 days
📬
On its way, !
The playbook is heading to . If it's not there in 2 minutes, check Promotions or spam.
WHILE THE PDF LANDS
THE PROGRAM, EXPLAINEDThe playbook walks the path. This shows the whole map. ▶ Watch it now, it’s free →
WHAT'S INSIDE

11 pages, zero fluff

Written to use while you work: prompts to paste, checks to run, one build to ship. Not a book about SaaS, a to-do list for your first one.

🧠1
STEP 01 · PP. 2–3
How SaaS money actually works
Customer, product, subscription, MRR, retention. And why "I can build an app" and "I have a SaaS business" are two different things.
MRR & retention100 × $100 = $10k MRRApp ≠ business
→ You can explain what makes recurring revenue durable
🔍2
STEP 02 · PP. 4–5
Find a problem worth testing
A paste-in Claude prompt that mines 15 recurring problems from your real background, then evidence checks that kill the weak ones.
Claude idea promptReddit / G2 / Upwork checksScore 1–5 on pain
→ One problem backed by evidence, tied to one reachable buyer
🧱3
STEP 03 · PP. 6–7
Build the V1 with AI tools
One buyer, one problem, one input, one useful output. Three features max, with Stripe, Tally and Loom around it. Nothing else.
Paste-in build promptOne core flowStripe · Tally · Loom
→ A working V1 with one shareable link
📣4
STEP 04 · P. 8
First users with short-form
The same vertical video posted to Reels, TikTok and Shorts: hook, name the pain, 15-second demo, one CTA.
Hook → pain → demo → CTA5–10 vertical videosReels · TikTok · ShortsSignals, not views
→ First real traffic and user signals, no ad budget
💳5
STEP 05 · P. 9
Get paid, read the signal
Ask for real money, then diagnose what happened: views but no clicks, trials but no value, value but no payment. Each signal points at one fix.
The payment askSix-signal table7-day test plan
→ A real payment attempt + the one bottleneck to fix next
🏁
By page 9 you have tested a real SaaS idea, not just read about one
YOUR FIRST 7 DAYS WITH IT
one full loop, idea → payment ask
DAY 1
🎯
Shortlist problems
DAY 2
🕵️
Verify the pain
DAY 3
✂️
Define the V1
DAY 4
🧱
Build it with AI
DAY 5
🎬
Film 3–5 shorts
DAY 6
📣
Post + onboard
DAY 7
💵
Ask for payment
Every day maps straight to a page in the book. Miss one? The loop just takes eight.
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